Case Studies

The Challenge

Namkeen’s team approached us with a rush request to produce a batch of custom hoodies on a tight deadline. The project required a quick turnaround to ensure the hoodies were ready for their anniversary event. Adding to the challenge, close to the deadline, Namkeen requested additional hoodies, requiring us to pivot and adjust production at the last minute—all while maintaining the high quality they expected.

The Solution

Given the short timeline and smaller quantity of items, we chose Direct-to-Film (DTF) printing over traditional screen printing. DTF was the best option due to its faster setup time, making it perfect for short-run projects with tight deadlines. Unlike screen printing, which requires extensive preparation, DTF allowed us to quickly adjust the order when Namkeen requested more hoodies.

The design featured the phrase “HOT CHICKEN” boldly printed across the chest in pistachio green ink. This color popped against the black hoodies, making the design eye-catching yet clean. The phrase “HOT CHICKEN” is central to Namkeen’s identity, representing their signature dish that has become a fan favorite. The design was not just visually appealing but also a strong reflection of Namkeen’s brand—bold, flavorful, and unforgettable.

The Outcome

We completed the project ahead of schedule, meeting Namkeen’s deadline with time to spare. Understanding the team’s busy schedule, we arranged for a convenient pickup location outside of our studio to accommodate them. The hoodies were ready in time for the event, and the customer was delighted with both the quality of the product and the flexibility we offered throughout the process.

The Challenge

Atlantic New York wanted custom crewneck sweatshirts for an agency party, covering a wide range of sizes for both adults and youth to include team members' kids. Quality was crucial, as they wanted premium sweatshirts to reflect the brand’s aesthetic. Although they initially sought a Brooklyn-based provider, they expanded their search to New Jersey on a friend’s recommendation. The project also had a strict budget and a short turnaround time, making it essential to find a local partner who could deliver both quality and efficiency within these constraints.

The Solution

To meet Atlantic New York’s needs, we selected midweight crewneck sweatshirts in a vibrant royal blue. Each sweatshirt featured a screen-printed left chest logo and a striking full-back design, showcasing a capital “A” with a ripple effect that connected with Atlantic’s brand theme.

The white plastisol ink created a sharp contrast, really popping against the blue. Since the order included a small quantity of youth sizes, we set up separate screen sizes specifically for those garments to ensure print accuracy. Setting up a unique screen for youth sizes involved adjusting the screen dimensions to keep the design proportional on smaller garments—a necessary step to maintain consistent quality across all sizes.

The Outcome

Initially, we planned to meet with Atlantic New York in Manhattan, but since the client was on the Upper West Side, coordinating a city meet-up became challenging. To save them a trip to Newark, we adjusted our plans and arranged a convenient drop-off directly at their Dumbo studio. This flexibility provided a smooth experience for the client and ensured they received their order well ahead of schedule, ready for their agency event without any logistical issues.